There are so many variables when shooting real estate, whether it’s photo or video services, that it can seem a bit intimidating to choose a package or choose a set of services that will help you not only sell the listing, but also to showcase your brand as a real estate agent. This FAQ is designed to help make the right choices that add value to your brand and your listing while also staying within your budget.

What types of properties do you shoot?

Everything! We shoot residential listings, farm and ranch, “ranchettes”, commercial properties, apartments, condominiums, multifamily structures, architectural design pieces, construction portfolio pieces, and more. If it’s related to real estate, architecture, or construction, we have shot it! Check out our online galleries to see the variety of genres we capture regularly.
View our online galleries

What areas do you serve?

We have worked all over the state of Texas and in several other states, so there’s almost nowhere we won’t travel if it’s in your budget!

Our home base is in Kerrville, Texas, so naturally most of our work is centered on the Texas hill country, but we travel outside of this area on a weekly (if not daily) basis.

Traveling increases the cost, of course, and we charge a flat rate per mile driven each way from Kerrville at $1.35 per mile. For instance, traveling to San Antonio from Kerrville incurs about $162 in mileage based on 120 miles (60 each way).

We have even flown out of state many times to capture exceptional listings. In those cases, we will create a cost estimate for you based on airfare and other travel expenses.

How much do your services cost?

Pricing for real estate services comes in two flavors — packages or hourly charges. Some of our clients prefer a known price before we begin, so we have packages geared towards those clients. Others, especially those we’ve served over a long period of time, understand our pricing and workflows enough to trust us with hourly charges. The latter tend to understand that every one of their listings is different and deserves individual treatment. Especially our ranch clients — every single property is different, and can’t always be shoehorned into a package.

Package pricing and hourly pricing is explained on our Real Estate Services landing page.

How do I book a job or appointment?

Most clients prefer to text me or email me to check availability and to make the appointment. I can be reached by text at 830-377-9058.

We also offer online scheduling for those that prefer to interact with us that way. Currently we can only support online booking for standard residential photo shoots within the 78028 zip code. Online booking is available here.

Please give us the following information when you book: Address (or location/directions for ranch listings), LandID map (for ranch listings only), square footage of buildings to be photographed, and who will be meeting us at the property.

How far out are you booked?

This varies by the season, with our busiest months of April through June and September through October. The rest of the year is a much lighter load. Usually we can book your job within as little as a couple of day to as much as two weeks out, depending on the location of your project and the amount of time we need to spend at the property. The best way to check availability is by texting me at 830-377-9058.

What is the turnaround time for deliverables?

For most real estate projects, we deliver the photos within 24 hours of your appointment. So if your shoot is on a Monday, we deliver it on Tuesday morning.

The only exceptions are twilight shoots and massive listings. With twilight, since we are out so late, we typically deliver on the second day following the shoot. So if your shoot is a Monday night, we deliver photos on Wednesday morning. For massive listings that require a lot more than the normal number of images, it’s typically the second day, as well.

Videos take a little bit longer to deliver based on a couple of factors. If we’re doing a video with only music, you can expect your finished video within about three days.

If we’re doing a video with narration, the final product delivery depends on how quickly you can provide us with a marketing writeup (or bullet points) and how quickly you can approve the script so that it can be recorded. Narrated videos typically need about a week to finish up after the appointment day.

Tell me more about drone imagery. What do I need to know?

Drones have completely changed the game in real estate marketing! We have been using drones commercially for about eight years, and we maintain the highest quality equipment on the market, and we maintain our FAA licensing, registration, and liability insurance to operate legally, safely, and responsibly.

We can add drone photo or video to any project. We charge an additional $100 per project to implement the drone and help offset the additional costs in maintaining that equipment, licensing, and insurance.

Drones add a lot of value to most listings, but not all, so we think it’s important to decide on a case-by-case basis whether or not drone imagery will add value to your project.

What is a “twilight” shoot and do I need one?

We refer to twilight shoots as any shoot that incorporates a sunset and the moments just after sunset to capture the “golden hour” and the “blue hour” at that time of day. The light is gorgeous at this time and tends to really enhance the looks of a home or property, so many agents feel that twilights add significant value to a set of images or to a video.

We do charge a bit more for twilight shoots, since they take place outside of normal working hours. The exact cost varies on what type of package you have chosen, but typically it can add $100-250 to your cost depending on the time of year. The summer months present a much later twilight time than do the winter months, so summer months tend to be more expensive than winter months.

Always feel free to contact me with any questions about twilight shoots and pricing.

What needs to be done to prepare the home for the shoot (either by the homeowner or the agent)?

Preparing the Home

The link above explains the primary recommendations we have for preparing your home for the shoot. Not every single one of these will apply to every home, and not every single objective can be completed in time, but the more you do, the better the outcome!

We ask that these things be completed before we arrive, because you wouldn’t want us using up our time by cleaning or organizing, since that would take away from the time we’re able to spend capturing your listing. See the next question for more about that.

Will you move items, straighten things up, clean, or arrange things inside or outside of the home/property?

Short answer… no. We would prefer not to. Two reasons: liability and time.

We ask that the home be prepared before we arrive so that we can concentrate on the technical aspects of the shoot. We don’t want to waste time cleaning up, because that takes away time that we want to use to capture your listing as best and as thoroughly as we can.

There is also liability that we’d rather not take on, because when moving, cleaning, arranging, or organizing, things can get lost or broken, and we’d rather not open that can of worms if we can avoid it.

That said, if we see things that should be moved to improve the composition, we will let you know, and you or the owner can make the adjustments.

Usually, when we first arrive, we’ll quickly tour the property with you and we can let you know if we see any problems during that tour.

What are floor plans and how much do they cost?

Using various apps, we can create a simple floor plan or a more complex artistic model of your listing. The basic floor plan is a 2D black and white image, similar to what you might see in architectural plans. This basic floor plan typically costs under $100. The more advanced plans can cost up to $300-400 on the high end, but are typically less.

The deliverable is a JPG (or PNG) image that can be attached to the listing page in the MLS just like a regular photo.

2d Floor plan example

3d Floor plan example

What is real estate videography?

The main focus of real estate marketing has always been still photos, since those are used ubiquitously on the MLS, listing pages, aggregation sites like Zillow, via email, and so forth. Videography is the art of showcasing a property with motion and sound, often with a storyteller perspective, to give potential buyers more of a “feel” of the property, its potential uses, and its very special features. Video is often used on luxury properties as well as farm and ranch listings. It is inherently more expensive than photography because of the specialized equipment and skills needed, and the extra labor involved with creating the deliverables. Video can include so much! Here are some examples of media that can be included in a video…
Titles, logos, graphics, music, narration, animated maps, animated stills, fancy transitions, agent intros, and so much more.

Videos can be produced in the traditional format that you might see on YouTube — a 16×9 aspect ratio — or in a “reel” format that you might find on Instagram or TikTok. Many clients ask us to produce both.

The content of the video is a collaboration between the agent and the video producer to decide what will be included, how it will be shown, what the duration will be, what type of mood and music is used, whether or not there will be narration, the content of the narration, what titles and on-screen graphics will be used, etc.

Some samples are shown on our Real Estate Services page.

Should I add video to my listing package?

This is a decision that an agent needs to make based on their budget and their overall marketing objectives. But typically, most buyers expect to see a video for all luxury properties and farm and ranch listings when improvements are present.

For ranch listings when there are no improvements, a video still may add value, especially if there are interesting topographic elements, live water, lots of wildlife, etc.

The ultimate decision should come down to this: will a video add value to my listing or to my personal brand? If so, then adding video should definitely be considered.

What is your cancellation policy?

We reserve the right to charge a $50 cancellation or rescheduling fee if an appoinment is changed with less than 24 hours notice. However, we rarely enforce this option. As long as you respect our time, we know that things come up in this industry and we are flexible.

What about the weather? What if the weather is bad?

Good weather is very important for certain listing types. We always prefer sunshine because the contrast and the directional lighting helps portray the shape, size, and colors of the property correctly. Overcast skies are bad for land, views, and aerials. Rain is a no-go for most exterior photos and is always a no-go for aerial photo/video. High winds are a no-go for aerials, too.

Of course, weather is unpredictable. If the weather isn’t optimal for your shoot, we’ll get in touch as soon as we’re aware of the forecast and decide with you what we should do.

There is no charge to postpone a shoot due to weather if we agree that the weather isn’t optimal. However, if we travel to your shoot or if we begin your shoot and the weather changes, or your decision changes on-site, we do charge for our time and travel up to that time.

We do not offer refunds or free re-shoots if you aren’t satisfied with the photos due to weather conditions. If in doubt, postpone.

What is your invoice and payment policy? What payment types do you accept?

We send an electronic invoice via email when the project is complete. With this invoice, you can choose to pay online or offline. We ask that payments are made as soon as possible, as we have endeavored to deliver your project as quickly as possible, so we ask for the same effort with your payments, but we do allow for up to thirty days before your payment is past due.

We accept check, all major credit cards, PayPal, and Venmo.

If your invoice isn’t paid on time, we will send you one reminder, but if it’s not settled immediately after that, we’ll have no choice but to begin issuing takedown notices to all of the online places where the images are hosted, such as the local MLS, Zillow, other aggregators, Facebook, Instagram, etc. We hate having to do this, but if you don’t pay on time, we have to take steps to protect ourselves.

If you have difficulty paying, or if you don’t receive an invoice, let us know immediately to avoid these reprucissions.

Who owns the photos/videos? What are your licensing terms?

One of the biggest misconceptions when hiring a professional photographer pertains to ownership of the photos, or ownership of the copyrights.

Unless otherwise stated in a written contract, US Copyright Law holds that the creator of the image (the photographer) owns all copyrights to images he/she takes — even when hired as a contractor. So, the client actually doesn’t “own” the copyrights to the photos when the work is completed.

Instead, the client gets a “license” to use the copyrighted images for various purposes, typically spelled out in a licensing agreement. Our licensing terms say that you can use the photos/videos for all purposes related to marketing of the property during the listing agreement dates.

What is prohibited? Basically you can’t use the photos for other commercial products or services without our permission. For instance, you can’t make a calendar to sell to your clients. You can’t give the images to the builder for him to showcase his work. You can’t sell the image to anyone else for any reason, such as another realtor who might list the property at a later date.

Rule of thumb… Use the images however you want for your listing, including magazine ads, MLS, brochures, Zillow, Facebook, Insta, etc., but don’t give the images to anyone else without our permission or consent.